Jay-Z to Return to Super Bowl Stage in February 2027

Jay-Z will take the stage at the Apple Music Super Bowl LXI Halftime Show on February 14, 2027, at SoFi Stadium in Inglewood, California.

The announcement lands as the rapper wraps up a yearlong anniversary tour celebrating three decades in the music industry. Under the "Jay-Z 30" banner, he headlined the Roots Picnic in late May and played three sold-out shows at Yankee Stadium in July. Those concerts marked the 25th and 30th anniversaries of his albums "The Blueprint" and "Reasonable Doubt." He also appeared in the eight-part docuseries "Jay-Z in 8," where he discussed his catalog with producer Rick Rubin.

This past weekend, Jay-Z closed his global tour with two nights at SoFi Stadium. The performances featured guest appearances from Scarface, DJ Khaled, John Legend, Blue Ivy Carter, Dr. Dre, Snoop Dogg and Too Short. The venue choice for the Super Bowl halftime slot mirrors the location where his tour concluded. In a statement, Jay-Z described the upcoming appearance as a continuation of a dream. "Thirty years of music, work, and culture on the world’s biggest stage," he said. "This run continues to be a dream come true."

NFL Commissioner Roger Goodell confirmed that the league had long sought a performance from the artist. Goodell stated that when the NFL reached an agreement with Roc Nation to produce the show, his only request was that Jay-Z eventually perform himself. "I couldn’t be more excited for fans around the world to experience the artistry, creativity and cultural impact he will bring to the Super Bowl stage," Goodell said. Apple’s Vice President of Music and International Content, Oliver Schusser, added that the company has worked closely with Jay-Z for several years. Schusser noted that the company is thrilled he will be taking that stage himself in 2027.

Roc Nation will executive produce the halftime show, with Hamish Hamilton serving as director. The performance will air on ESPN, ABC and Disney+. Mobile viewers can watch via NFL+. A Spanish-language telecast will run on ESPN Deportes and Disney+, with a separate presentation on Univision. This follows a recent history of high-profile performers, including Rihanna, The Weeknd and a collective group featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent and Anderson .Paak.

The 2027 performance follows the 2026 halftime show, which featured Bad Bunny. That performance, dubbed the "Benito Bowl" by fans, averaged 128.2 million viewers. This figure exceeded the 124.9 million average viewers for the Super Bowl itself but fell short of the 133.5 million viewers reached by Kendrick Lamar in 2025. Usher previously held the record for most viewers with his 2024 performance. The 2026 show included a set designed to resemble a Puerto Rican vecindad, complete with a barber shop and liquor store. Bad Bunny welcomed guests including Jessica Alba, Karol G, Cardi B, Young Miko and Pedro Pascal.

Bad Bunny also brought out surprise artists Lady Gaga and Ricky Martin during the 2026 show. They performed a salsa-inflected version of "Die With a Smile" and "lo que le pasó a Hawái." The performance earned Bad Bunny his first Emmy last month in the outstanding special (live) category. The production won a total of seven awards, including musical direction, choreography, sound mixing, lighting design, technical direction/camerawork and directing. Creative director Harriet Cuddeford described the 2026 show as a celebration of normal people and human connection. "He’s a very authentic person, Benito, and it’s about just being authentic and very real and very human," Cuddeford told Variety.

Jay-Z's 2027 appearance will be his second stint associated with the halftime show production cycle, following the recent era dominated by Bad Bunny and Kendrick Lamar. The shift in performers reflects the ongoing rotation of major global stars selected to headline the event. The production team for 2027 has been identified, setting the stage for the broadcast details to be finalized in the coming months.