AdvertiseDonate
LatestNvidia CEO Affair Triggers Scrutiny of China's State Security Ministry
New Business Picks · 400 Corporate Pointe, Suite 300, Culver City, CA 90230
News · San Diego

Jay-Z to Perform Super Bowl Halftime Show at SoFi Stadium

The rapper will headline the February 2027 event in Inglewood, following recent concerts at the same venue.

By Ethan Cook ·

Illustration for: Jay-Z to Perform Super Bowl Halftime Show at SoFi Stadium
Illustration generated for this article, not a news photograph.

The National Football League, Apple Music, and the artist announced on Monday that Jay-Z will perform at the Super Bowl LXI Halftime Show. The game is scheduled for Feb. 14, 2027, at SoFi Stadium in Inglewood, California. This marks the first time the 25-time Grammy winner will take the stage at the event, despite his long-standing professional ties to the league and many previous performers.

Roc Nation, Jay-Z's production company, has managed the halftime show since 2019. The company recently signed a five-year extension that keeps it in charge of the production through 2029. Under Roc Nation's direction, recent shows have featured a greater focus on hip-hop and rap genres. Last year's performance at Levi's Stadium in Santa Clara, California, showcased Bad Bunny, with guest appearances by Lady Gaga and Ricky Martin.

Los Angeles previously hosted a Super Bowl halftime show in 2022. That event featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar, along with cameos by 50 Cent and Anderson .Paak. Other recent headliners include Kendrick Lamar and SZA in 2025, Usher in 2024, and Rihanna in 2023. The upcoming performance will continue this trend of showcasing major figures in popular music.

Jay-Z has been on tour this year to mark the 30th anniversary of his debut studio album, Reasonable Doubt, and the 25th anniversary of The Blueprint. The Jay-Z 30 Tour began with three nights at Yankee Stadium in July. The tour then moved to London for two shows and Paris for one show in September. His final scheduled dates were Oct. 23 and 24 at SoFi Stadium. These recent concerts at the same venue will now serve as a direct preparation for his upcoming Super Bowl appearance.

More News · Report a business · Got a Story?

Get New Business Picks in your inboxThe best of business and city life. Free, a few times a week, unsubscribe any time.

Get New Business Picks in your inboxThe best of business and city life. Free, a few times a week, unsubscribe any time.